Hubba Hubba

Hubba Hubba is a passion project founded in Cape Town by Anya Kovacs and Meg Ringdal, built on the belief that everyone deserves access to comfortable, fun, and inclusive knickers. With a vision to celebrate bodies of all shapes and sizes, they’ve created a range that is soft, breathable, and designed for everyday wear in funky, affordable styles. Each pair is handmade locally in South Africa with care - produced in small batches, using minimal single-use plastic, and ensuring fair labour practices. Guided by their core values, Hubba Hubba strives to be socially and environmentally conscious, continuously learning and prioritising sustainability in every decision.

Why do we stock Hubba Hubba?